Like it or not we are all in sales now, whether pushing Buicks on a car lot or pitching ideas in a meeting Leave aside sleep, exercise and hygiene, it turns out I spend a significant portion of my days trying to coax others to part with resources. Get the notes we’ve created for every episode: Enter the competition to win all 48 books from Season 2: Join our Brains Trust and get bonus episodes and extra free content: “To Sell Is Human- Daniel H.Pink” And even if you’re in the 8 out of 9 people that aren’t specifically in sales, you are still in ‘non-sales selling’ and can use these to influence and persuade people when selling your ideas. If you’re in the 1 out of 9 people that have ‘sales’ directly in their job description, you can use these to improve your technique. Then, the three ‘what to do’ when selling: Pitch, Serve, Improvise. Pink lays down the ABC of ‘how to be’ when selling: Attunement, Buoyancy, Clarity. We first reviewed ‘Drive’ back in 2016, and now we’re reviewing his book about sales and ‘non-sales selling’. ‘The surprising truth about persuading, convincing and influencing others’ĭan Pink has done it again.
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